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Consumer Psychology and Behaviour Design

Stop Walking in Your Users’ Shoes

Stop Walking in Your Users’ Shoes

Stop Walking in Your Users’ ShoesGary van Broekhoven
Published on: 24/04/2025

Empathy matters in UX, but is walking in your users’ shoes enough? Discover why behavioural design, psychology, and AI can take your UX strategy from decent to truly insightful.

Behaviour DesignConsumer PsychologyCustomer Discovery

“ It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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